Course curriculum

  • 1
    How Marketing Sent Men to the Moon
    • Marketing the Moon
  • 2
    How the Grateful Dead Pioneered Social Media
    • The Grateful Dead: Social Media Strategists
  • 3
    How the Web Changed Marketing
    • The Origin of Content Marketing
  • 4
    Rock Star Presentations
    • Give Presentations Like a Rock Star
  • 5
    How to Capitalize on Breaking News
    • The Art and Science of NewsJacking
  • 6
    About David Meerman Scott
    • About David Meerman Scott