Course curriculum
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1
How Marketing Sent Men to the Moon
- Marketing the Moon
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2
How the Grateful Dead Pioneered Social Media
- The Grateful Dead: Social Media Strategists
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3
How the Web Changed Marketing
- The Origin of Content Marketing
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4
Rock Star Presentations
- Give Presentations Like a Rock Star
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5
How to Capitalize on Breaking News
- The Art and Science of NewsJacking
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6
About David Meerman Scott
- About David Meerman Scott