Course curriculum

  • 1
    How to Market in a Difficult to Market World
    • Why Marketing Is Tricky and What to Do About It
  • 2
    Start With an Awesome Differentiated Product
    • The Importance of Differentiation and Other Key Tips
  • 3
    Key Questions to Ask Before Starting Marketing
    • Marketing is More an Art than a Science
    • Narrow Your Best Target Market
    • Brainstorm Alternative Messages
    • Test Truly Different Approaches