Course curriculum
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1
How to Market in a Difficult to Market World
- Why Marketing Is Tricky and What to Do About It
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2
Start With an Awesome Differentiated Product
- The Importance of Differentiation and Other Key Tips
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3
Key Questions to Ask Before Starting Marketing
- Marketing is More an Art than a Science
- Narrow Your Best Target Market
- Brainstorm Alternative Messages
- Test Truly Different Approaches