Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Find your competitive advantage.

Bob Adams books and courses have been featured in:
Course curriculum
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1
Competitive Advantage and Why It Is So Important
- What is Competitive Advantage? How Do You Create It?
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2
Who Are Your Ideal Customers?
- How to Find Your Best Target Market
- WORKSHEET: Identify Customer Segments and Competitors to Find Your Best Target Market
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3
How Will You Stand Out from the Competition?
- How to Differentiate Your Business from Competitors
- WORKSHEET: How to Differentiate Your Business from Competitors
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4
Communicate Your Key Competitive Difference
- How to Create Your "Unique Selling Proposition"
- WORKSHEET: Create Your Own Powerful Unique Selling Proposition
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5
Case Study
- CASE STUDY: How I Differentiated My First Business in a Crowded Marketplace
Get full access to over 100 business courses.
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$19.95 / month with 7 day free trial
HOW TO FIND A BUSINESS IDEA
Learn how to generate hundreds of business ideas and find the one that works best for you. Includes the proven process to see if an idea has potential.
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$19.95 / month with 7 day free trial
THE COMPLETE GUIDE TO DIGITAL MARKETING
Discover how to build your website strategically, and how to get the most out of search engines, emails, blogs, online ads and social media.
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$19.95 / month with 7 day free trial
GETTING STARTED WITH YOUR OWN BUSINESS
Learn the basics of what you need to know to start a business. Includes the Ultimate Checklist for Starting Your Own Business.
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What entrepreneurs are saying about BusinessTown.
“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”
