Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.


    You will learn how to find your best target market, how to differentiate your business and how to create your unique selling proposition.


    Includes 3 worksheets to help you find your very own niche. Plus a case study of how a small business successfully used these concepts.


    Use BusinessTown anywhere and on any device including desktop, smartphone and tablet. Progress at your own pace.

Find your competitive advantage.

Instead of competing head to head against your competitors, you should try being different. That means creating a reason why your target customers would go to you instead of your competitors. In this course, you will learn how to find your competitive advantage. We will walk you through the entire process and will show you how to find your target market, how to differentiate your business and how to create your own unique selling proposition. Presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Find your competitive advantage.

Bob Adams books and courses have been featured in:

Course curriculum

  • 1
    Competitive Advantage and Why It Is So Important
    • What is Competitive Advantage? How Do You Create It?
  • 2
    Who Are Your Ideal Customers?
    • How to Find Your Best Target Market
    • WORKSHEET: Identify Customer Segments and Competitors to Find Your Best Target Market
  • 3
    How Will You Stand Out from the Competition?
    • How to Differentiate Your Business from Competitors
    • WORKSHEET: How to Differentiate Your Business from Competitors
  • 4
    Communicate Your Key Competitive Difference
    • How to Create Your "Unique Selling Proposition"
    • WORKSHEET: Create Your Own Powerful Unique Selling Proposition
  • 5
    Case Study
    • CASE STUDY: How I Differentiated My First Business in a Crowded Marketplace

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Find success with BusinessTown.

What entrepreneurs are saying about BusinessTown.

“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

Bill Bennett, Business OwnerBill Bennett, Business Owner

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

Dan Sterling, Founder of Water HeroDan Sterling, Founder of Water Hero

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

Phyllis Marks, Starting an Online BusinessPhyllis Marks, Starting an Online Business

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

Steve Cox, Experienced BusinesspersonSteve Cox, Experienced Businessperson

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”

Matt Marshall, Founder MGM CapitalMatt Marshall, Founder MGM Capital

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