Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Learn exactly how to create your business plan.

Bob Adams books and courses have been featured in:
Course curriculum
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1
Getting Started on Your Business Plan
- How to Get Started on Your Business Plan
- What Really Matters When Creating Your Business Plan
- How to Think Competitively When Creating Your Plan
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2
How to Create Your Strategy
- What Is a Strategy and Why Do You Need One?
- How to Create a Strategy and What We Can Learn from Apple
- 6 Key Points for Developing Your Strategy
- Why You Need Your Own Unique Strategy and Not Copy a Competitors
- Q&As: Why “Being the Best” Isn’t a Strategy & More
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3
How to Write a One Page Business Plan
- How to Create a One Page Business Plan
- TEMPLATE: One Page Business Plan
- SAMPLE: One Page Business Plan for Top Score Test Prep Tutors
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4
How to Write a Complete Business Plan
- Complete Business Plan Template
- Different Types and Purposes of Business Plans
- Summary, Strategy, Differentiation, Stage, Team, Objectives
- Business Concept, Current Situation, Market, Segmentation
- Consumer Analysis, Competition, Features vs. Benefits
- Strategy and Differentiation, Products and Services
- Product Positioning, Promotion, Advertising
- Sales, R&D, Next Products, Operations
- Core Team, Payback, Exit Strategy, Building Value, Financial
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5
Writing the Business Plan for Bob’s Rent-A-Bike
- Sample Business Plan Text: Bob’s Rent-A-Bike
- Summary, Business Concept, Current Situation and Vision
- Milestones, Market and Segments
- Target Market, Customer Characteristics and Needs
- Competitive Analysis, Opportunities and Threats
- Strengths, Weaknesses and Strategy
- Products, Services and Positioning
- Sales and Marketing
- Publicity, Social Media and Trade Shows
- Operations, Personnel, Customer Service and Facilities
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6
How to Create the Financials
- Introduction to Accounting and Financial Statements
- How to Create an Income Statement
- How to Create a Balance Sheet
- How to Create a Pro Forma Income Statement
- How to Create a Pro Forma Balance Sheet
- How to Create a Pro Forma Cash Flow
- SAMPLE: Income Statement - Bob’s Lemonade Stand
- SAMPLE: Balance Sheet - Bob Adams
- SAMPLE: Pro Forma Income Statement
- SAMPLE: Pro Forma Balance Sheet - Individual
- SAMPLE: Pro Forma Balance Sheet - Corporation
- SAMPLE: Pro Forma Cash Flow
- TEMPLATE: Income Statement
- TEMPLATE: Balance Sheet
- TEMPLATE: Pro Forma Balance Sheet
- TEMPLATE: Pro Forma Cash Flow
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7
Creating the Financials for Bob’s Rent-A-Bike
- SAMPLE: Profit and Loss Projection for Bob’s Rent-A-Bike
- SAMPLE: Pro Forma Balance Sheet for Bob’s Rent-A-Bike
- SAMPLE: Cash Flow Projection for Bob’s Rent-A-Bike
- SAMPLE: Key Ratios for Bob’s Rent-A-Bike
- Understanding Profit and Loss Projections
- Understanding Pro Forma Balance Sheets
- Understanding Cash Flow Projections
- Understanding Key Ratios
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8
Q&As About Business Plans
- How Long Should the Plan Be and More
- How Detailed Should Budgets Be and More
- Should You Hire an Expert and More
- How Often Should You Review Your Plan and More
- Annual Business Planning
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9
6 Critical Points about Business Plans
- People, Stories and Strategies
- Tone, Specifics and Doing Things Differently
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$19.95 / month with 7 day free trial
HOW TO FIND A BUSINESS IDEA
Learn how to generate hundreds of business ideas and find the one that works best for you. Includes the proven process to see if an idea has potential.
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THE COMPLETE GUIDE TO DIGITAL MARKETING
Discover how to build your website strategically, and how to get the most out of search engines, emails, blogs, online ads and social media.
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$19.95 / month with 7 day free trial
GETTING STARTED WITH YOUR OWN BUSINESS
Learn the basics of what you need to know to start a business. Includes the Ultimate Checklist for Starting Your Own Business.
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What entrepreneurs are saying about BusinessTown.
“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”
