Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.


    We will walk you step-by-step through creating each part of your business plan. You will learn exactly what to write for each section.


    Gain instant access to a complete business plan outline and to a full sample business plan, along with complete financials.


    Use BusinessTown anywhere and on any device including desktop, smartphone and tablet. Progress at your own pace.

Learn exactly how to create your business plan.

Even a tiny one-person business needs a business plan. And if you want to create a great business, then you need to start with a great plan! In this course, you will learn step-by-step how to create your very own business plan. We will cover every single part of the plan in short and easy-to-follow videos. You will have access to a business plan outline, a template, and a sample plan with complete financials. Presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Learn exactly how to create your business plan.

Bob Adams books and courses have been featured in:

Course curriculum

  • 1
    Getting Started on Your Business Plan
    • How to Get Started on Your Business Plan
    • What Really Matters When Creating Your Business Plan
    • How to Think Competitively When Creating Your Plan
  • 2
    How to Create Your Strategy
    • What Is a Strategy and Why Do You Need One?
    • How to Create a Strategy and What We Can Learn from Apple
    • 6 Key Points for Developing Your Strategy
    • Why You Need Your Own Unique Strategy and Not Copy a Competitors
    • Q&As: Why “Being the Best” Isn’t a Strategy & More
  • 3
    How to Write a One Page Business Plan
    • How to Create a One Page Business Plan
    • TEMPLATE: One Page Business Plan
    • SAMPLE: One Page Business Plan for Top Score Test Prep Tutors
  • 4
    How to Write a Complete Business Plan
    • Complete Business Plan Template
    • Different Types and Purposes of Business Plans
    • Summary, Strategy, Differentiation, Stage, Team, Objectives
    • Business Concept, Current Situation, Market, Segmentation
    • Consumer Analysis, Competition, Features vs. Benefits
    • Strategy and Differentiation, Products and Services
    • Product Positioning, Promotion, Advertising
    • Sales, R&D, Next Products, Operations
    • Core Team, Payback, Exit Strategy, Building Value, Financial
  • 5
    Writing the Business Plan for Bob’s Rent-A-Bike
    • Sample Business Plan Text: Bob’s Rent-A-Bike
    • Summary, Business Concept, Current Situation and Vision
    • Milestones, Market and Segments
    • Target Market, Customer Characteristics and Needs
    • Competitive Analysis, Opportunities and Threats
    • Strengths, Weaknesses and Strategy
    • Products, Services and Positioning
    • Sales and Marketing
    • Publicity, Social Media and Trade Shows
    • Operations, Personnel, Customer Service and Facilities
  • 6
    How to Create the Financials
    • Introduction to Accounting and Financial Statements
    • How to Create an Income Statement
    • How to Create a Balance Sheet
    • How to Create a Pro Forma Income Statement
    • How to Create a Pro Forma Balance Sheet
    • How to Create a Pro Forma Cash Flow
    • SAMPLE: Income Statement - Bob’s Lemonade Stand
    • SAMPLE: Balance Sheet - Bob Adams
    • SAMPLE: Pro Forma Income Statement
    • SAMPLE: Pro Forma Balance Sheet - Individual
    • SAMPLE: Pro Forma Balance Sheet - Corporation
    • SAMPLE: Pro Forma Cash Flow
    • TEMPLATE: Income Statement
    • TEMPLATE: Balance Sheet
    • TEMPLATE: Pro Forma Balance Sheet
    • TEMPLATE: Pro Forma Cash Flow
  • 7
    Creating the Financials for Bob’s Rent-A-Bike
    • SAMPLE: Profit and Loss Projection for Bob’s Rent-A-Bike
    • SAMPLE: Pro Forma Balance Sheet for Bob’s Rent-A-Bike
    • SAMPLE: Cash Flow Projection for Bob’s Rent-A-Bike
    • SAMPLE: Key Ratios for Bob’s Rent-A-Bike
    • Understanding Profit and Loss Projections
    • Understanding Pro Forma Balance Sheets
    • Understanding Cash Flow Projections
    • Understanding Key Ratios
  • 8
    Q&As About Business Plans
    • How Long Should the Plan Be and More
    • How Detailed Should Budgets Be and More
    • Should You Hire an Expert and More
    • How Often Should You Review Your Plan and More
    • Annual Business Planning
  • 9
    6 Critical Points about Business Plans
    • People, Stories and Strategies
    • Tone, Specifics and Doing Things Differently

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What entrepreneurs are saying about BusinessTown.

“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

Bill Bennett, Business OwnerBill Bennett, Business Owner

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

Dan Sterling, Founder of Water HeroDan Sterling, Founder of Water Hero

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

Phyllis Marks, Starting an Online BusinessPhyllis Marks, Starting an Online Business

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

Steve Cox, Experienced BusinesspersonSteve Cox, Experienced Businessperson

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”

Matt Marshall, Founder MGM CapitalMatt Marshall, Founder MGM Capital

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