Course curriculum

  • 1
    The State of Publicity Today
    • How Digital Media Impacted PR
  • 2
    How to Get Publicity Today
    • How to Pitch a Journalist in the Digital Age
    • Data-Driven PR is Crucial for Your Business
  • 3
    Press Releases
    • Are Press Releases Dead
  • 4
    Media Terms You Should Know
    • Before Pitching the Media Know These Terms
  • 5
    Using Publicity to Boost SEO
    • How PR Can Help with Google Search
  • 6
    PR Agencies and Measuring Results
    • How to Hire a PR Agency
    • Measuring PR Campaign Success
  • 7
    About David Richard
    • About David Richard