Course curriculum
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1
Understanding Strategy for Small Business
- What Is a Strategy and Why Do You Need One?
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2
How to Create Your Winning Business Strategy
- What We Can Learn from Apple’s Initial Strategy
- Basic Strategic Options to Consider
- Beware of Copying a Competitor’s Strategy
- A Bumper Sticker Strategy is Very Powerful
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3
Your Business Plan IS Your Business
- A Business Plan Steers Your Entire Business Strategically
- How My Business Took Off with a Great Business Plan
- A Truly Differentiated Strategy is Most Important
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4
Common Strategic Mistakes & Other Tips
- Q&As: “Being the Best” Isn’t a Strategy
- 6 Key Points on Business Strategy
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5
Ramp Up Your Business With a New Strategy
- Take a Totally Fresh Look at Strategy!
- Throw Out Your Old Business Plan!
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6
Strategies for Competing with Larger Companies
- How to Compete With Giants