Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.


    You will learn how to find lots of great business ideas, how to evaluate them, and how to choose the very best one for you.


    Includes worksheets to generate and rate business ideas. Plus a worksheet to make sure your idea is viable.


    Use BusinessTown anywhere and on any device including desktop, smartphone and tablet. Progress at your own pace.

Find your perfect business idea.

A great business starts with a great idea. This course will walk you through the process of finding the best business idea for you. From coming up with an idea that you truly love, to learning if your idea is viable or not, we’ve got you covered. Presented by Bob Adams, Harvard MBA, and multimillionaire serial entrepreneur.
Find your perfect business idea.

Bob Adams books and courses have been featured in:

Course curriculum

  • 1
    A Great Business Starts with a Great Idea
    • Starting Your Own Business Starts with a Great Idea
    • Learn the Steps to Finding a Great Business Idea
  • 2
    No Money and No Experience - No Problem
    • Ideas You Can Start with No Money, No Experience, and Little Time
    • CASE STUDY: How I Started a Successful Business with No Money and No Experience
  • 3
    45 Ways to Generate Awesome Business Ideas
    • How to Come Up with Awesome Ideas for a Business
  • 4
    How to Find Business Ideas in the Everyday
    • Try a New Twist on an Existing Idea
    • Turning Your Interests Into a Business
  • 5
    Our 400 Favorite, Practical Business Ideas
    • Dog Walking, Lawn Service, Office Cleaning, Social Media & More
    • Freelance Writing, EBay Selling, Organizer, Tutoring & More
    • Apartment Prep, Bartender, Plant Watering, Resumes & More
    • Food Truck, Rare Books, Photography, Coffee Shop & More
    • From Martini Bars to Art Galleries: 13 Really Fun Business Ideas
    • 42 Home-Based Businesses You Can Start Today
    • 21 Easy-to-Start Part-Time Businesses
    • E-BOOK: The 300 Best Small Business Ideas, 111 Pages
  • 6
    Key Questions that Will Lead to Great Ideas for You
    • Critical Questions that Will Help You Select the Best Business Idea
    • WORKSHEET: Key Questions that Will Help You Select the Best Business Idea
  • 7
    How to Find and Choose the Perfect Business Idea
    • Introducing the 6-Step Approach to Finding Business Ideas
    • Start Out With a Big List
    • Rate Your Ideas on These 10 Key Criteria
    • Knock Out Ideas that Miss the Key Criteria
    • Score Your Ideas and Narrow Your List
    • Research the Finalist Ideas
    • CASE STUDY: Example of Using the 6-Step Approach to Choose a Business Idea
    • WORKSHEET: Use this Worksheet to Evaluate Potential Business Ideas
  • 8
    How to Test and Validate Your Idea
    • Introducing 6 Ways to Test Your Business Idea
    • Market Validation without Spending Lots of Time or Money
    • Technical, Production, Legal, Distribution and Investor Validations
    • WORKSHEET: Use this Worksheet to Validate Your Business Idea
  • 9
    Turn Your Idea into a Complete Business Concept
    • What is Competitive Advantage? How Do You Create It?
    • How to Find Your Best Target Market
    • WORKSHEET: Identify Customer Segments and Competitors to Find Your Best Target Market
    • How to Differentiate Your Business from Competitors
    • CASE STUDY: How I Successfully Differentiated My Business In a Crowded Marketplace
    • WORKSHEET: Use this Worksheet to Differentiate Your Business From Competitors
    • How to Create Your "Unique Selling Proposition"
    • WORKSHEET: Use this Worksheet to Create a Powerful Unique Selling Proposition
  • 10
    Q&As about Choosing a Business Idea
    • Keys to Choosing a Great Business Idea
    • Importance of Feedback and Some Experience
    • Your Day Job and Relocation

Find success with BusinessTown.

Get instant access to 100+ courses that will show you step-by-step how to start and run a business. You will also unlock 50+ tools (worksheets, templates and more) and access to our discussion board. Get started for free with our 7-day free trial. After the trial ends, membership is $19.95 a month. Cancel anytime.
Find success with BusinessTown.

What entrepreneurs are saying about BusinessTown.

“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

Bill Bennett, Business OwnerBill Bennett, Business Owner

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

Dan Sterling, Founder of Water HeroDan Sterling, Founder of Water Hero

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

Phyllis Marks, Starting an Online BusinessPhyllis Marks, Starting an Online Business

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

Steve Cox, Experienced BusinesspersonSteve Cox, Experienced Businessperson

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”

Matt Marshall, Founder MGM CapitalMatt Marshall, Founder MGM Capital

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