Course curriculum

  • 1
    What Is the Entrepreneur’s Toolkit and How Does It Work?
    • Introduction to Entrepreneur’s Toolkit
  • 2
    How to Find a Great Business Idea
    • Case Study: How I Started a Successful Business with No Money and No Experience
    • E-Book: The 300 Best Small Business Ideas, 105 pages
    • Key Questions that Will Help You Select the Best Business Idea
    • Case Study: Example of Using the 6-Step Approach to Choose a Business Idea
    • Worksheet to Evaluate Potential Business Ideas
    • Worksheet to Validate Your Business Idea
  • 3
    The Best Business Ideas
    • 21 Easy-to-Start Part-Time Business Ideas
    • 42 Home-Based Businesses You Can Start Today
  • 4
    Getting Started with Your Own Business
    • Template for a One Page Business Plan
    • Sample One Page Business Plan for Top Score Test Prep Tutors
    • Case Study: Why I Repeatedly Changed the Legal Entity of My Business
    • The Ultimate Startup Checklist for Starting Your Business
  • 5
    How to Create Your Competitive Advantage
    • Worksheet to Identify Customer Segments and Competitors to Find Your Best Target Market
    • Worksheet to Differentiate Your Business from Competitors
    • Worksheet to Create Your Own Powerful Unique Selling Proposition
    • Case study: How I Differentiated My First Business in a Crowded Marketplace
  • 6
    Create an Awesome Marketing Strategy
    • Template for a One Page Marketing Plan
    • Sample One Page Marketing Plan for Nashua Community Ski Slope
    • Worksheet with 50 Guerilla Marketing Tactics
    • Template for Creating a Press Release
    • Sample Press Release for Bob’s Mobile Barbershop
    • Case Study for Marketing Bob’s Rent-A-Bike
  • 7
    The Complete Guide to Digital Marketing
    • Worksheet for Planning, Designing and Creating Your Website
    • Worksheet for Search Engine Optimization
    • Worksheet with 50 Blog Post Ideas to Create a Stream of Content for Your Blog
    • Worksheet with 50 Creative Online Marketing Ideas
  • 8
    How to Make Sales and Land Customers
    • Template for 8 Basic Steps to Making the Sale
    • Worksheet with 50 Ways to Generate Endless Sales Leads
    • Template for Cold Calling Scripts that Land Sales Appointments
    • Sample Cold Calling Script for Business Building Renovations
    • Template for Emails that Land Sales Appointments
    • Sample Emails that Land Sales Appointments
    • Template for Voicemail Messages that Get Callbacks
    • Sample Voicemail Message that Gets Callbacks
    • Template for Sales Presentations that Your Customers Will Love
    • Sample Sales Presentation for Nantucket Fish Supply
  • 9
    Accounting & Financial Statements
    • Template for Creating an Income Statement
    • Sample Income Statement for Bob’s Lemonade Stand
    • Template for Creating a Balance Sheet
    • Sample Balance Sheet for Bob Adams
    • Template for Calculating Depreciation
    • Template for Creating Pro Forma Income Statements
    • Sample Pro Forma Income Statement for Bob’s Lemonade Stand
    • Template for Creating Pro Forma Balance Sheets
    • Sample Pro Forma Balance Sheet for Bob Adams
    • Sample Pro Forma Balance Sheet for Bob Adams House Painting Incorporated
    • Template for Creating Pro Forma Cash Flows
    • Sample Pro Forma Cash Flow for Bob Adams House Painting Incorporated
  • 10
    7 Steps to a Perfect Business Name
    • Worksheet to Evaluate Potential Names for Your Business
  • 11
    How to Create Your Business Plan
    • Complete Business Plan Outline
    • Sample Business Plan Text: Bob’s Rent-A-Bike
    • Sample Pro Forma Balance Sheets
    • Sample Profit and Loss Projection
    • Sample Cash Flow Projection
    • Sample Key Ratios
  • 12
    Develop a Complete Marketing Plan Under $2k
    • Sample Marketing Plan for Landscape Express LLC
  • 13
    How to Finance Your Business: The Best Options
    • Case Study How I Financed Buying a Business
  • 14
    Select the Right Sales Force for Your Business
    • Sample Script for a Telemarketing Call for Walker Oil Company
  • 15
    Master Time Management: Get More Done in Less Time
    • Graphic showing The Four Quadrant Theory of Time Management
  • 16
    Financing Options Beyond Banks
    • Sample Cover to Seek Financing
  • 17
    Credit and Collections
    • Sample Collection Letters