Course curriculum
-
1
What Is the Entrepreneur’s Toolkit and How Does It Work?
- Introduction to Entrepreneur’s Toolkit
-
2
How to Find a Great Business Idea
- Case Study: How I Started a Successful Business with No Money and No Experience
- E-Book: The 300 Best Small Business Ideas, 105 pages
- Key Questions that Will Help You Select the Best Business Idea
- Case Study: Example of Using the 6-Step Approach to Choose a Business Idea
- Worksheet to Evaluate Potential Business Ideas
- Worksheet to Validate Your Business Idea
-
3
The Best Business Ideas
- 21 Easy-to-Start Part-Time Business Ideas
- 42 Home-Based Businesses You Can Start Today
-
4
Getting Started with Your Own Business
- Template for a One Page Business Plan
- Sample One Page Business Plan for Top Score Test Prep Tutors
- Case Study: Why I Repeatedly Changed the Legal Entity of My Business
- The Ultimate Startup Checklist for Starting Your Business
-
5
How to Create Your Competitive Advantage
- Worksheet to Identify Customer Segments and Competitors to Find Your Best Target Market
- Worksheet to Differentiate Your Business from Competitors
- Worksheet to Create Your Own Powerful Unique Selling Proposition
- Case study: How I Differentiated My First Business in a Crowded Marketplace
-
6
Create an Awesome Marketing Strategy
- Template for a One Page Marketing Plan
- Sample One Page Marketing Plan for Nashua Community Ski Slope
- Worksheet with 50 Guerilla Marketing Tactics
- Template for Creating a Press Release
- Sample Press Release for Bob’s Mobile Barbershop
- Case Study for Marketing Bob’s Rent-A-Bike
-
7
The Complete Guide to Digital Marketing
- Worksheet for Planning, Designing and Creating Your Website
- Worksheet for Search Engine Optimization
- Worksheet with 50 Blog Post Ideas to Create a Stream of Content for Your Blog
- Worksheet with 50 Creative Online Marketing Ideas
-
8
How to Make Sales and Land Customers
- Template for 8 Basic Steps to Making the Sale
- Worksheet with 50 Ways to Generate Endless Sales Leads
- Template for Cold Calling Scripts that Land Sales Appointments
- Sample Cold Calling Script for Business Building Renovations
- Template for Emails that Land Sales Appointments
- Sample Emails that Land Sales Appointments
- Template for Voicemail Messages that Get Callbacks
- Sample Voicemail Message that Gets Callbacks
- Template for Sales Presentations that Your Customers Will Love
- Sample Sales Presentation for Nantucket Fish Supply
-
9
Accounting & Financial Statements
- Template for Creating an Income Statement
- Sample Income Statement for Bob’s Lemonade Stand
- Template for Creating a Balance Sheet
- Sample Balance Sheet for Bob Adams
- Template for Calculating Depreciation
- Template for Creating Pro Forma Income Statements
- Sample Pro Forma Income Statement for Bob’s Lemonade Stand
- Template for Creating Pro Forma Balance Sheets
- Sample Pro Forma Balance Sheet for Bob Adams
- Sample Pro Forma Balance Sheet for Bob Adams House Painting Incorporated
- Template for Creating Pro Forma Cash Flows
- Sample Pro Forma Cash Flow for Bob Adams House Painting Incorporated
-
10
7 Steps to a Perfect Business Name
- Worksheet to Evaluate Potential Names for Your Business
-
11
How to Create Your Business Plan
- Complete Business Plan Outline
- Sample Business Plan Text: Bob’s Rent-A-Bike
- Sample Pro Forma Balance Sheets
- Sample Profit and Loss Projection
- Sample Cash Flow Projection
- Sample Key Ratios
-
12
Develop a Complete Marketing Plan Under $2k
- Sample Marketing Plan for Landscape Express LLC
-
13
How to Finance Your Business: The Best Options
- Case Study How I Financed Buying a Business
-
14
Select the Right Sales Force for Your Business
- Sample Script for a Telemarketing Call for Walker Oil Company
-
15
Master Time Management: Get More Done in Less Time
- Graphic showing The Four Quadrant Theory of Time Management
-
16
Financing Options Beyond Banks
- Sample Cover to Seek Financing
-
17
Credit and Collections
- Sample Collection Letters