Course curriculum

  • 1
    The 6 Key Elements of Clear Messaging
    • Why the Message Is the Crucial Part of Marketing
  • 2
    Set Yourself Apart with a Compelling “USP”
    • How to Create Your Unique Selling Proposition
  • 3
    Your Ideal Customer Profile
    • How to Build Your Ideal Customer Profile
  • 4
    Creating Your Mission and Vision Statements
    • Why Your Business Needs Core Values
    • Why and How You Should Create a Mission Statement
    • How to Create Your Vision Statement
  • 5
    About Deb Goeschel
    • About Deb Goeschel