Course curriculum
-
1
Multichannel Marketing Plan on $2k Budget
- Defining the Market, Customer Needs and Differentiation
- Advertising, Search Engines, Flyers, Social Media & More
- Sample Marketing Plan for Landscape Express, LLC
-
2
What Makes a Great Marketing Plan?
- A Marketing Plan Should be More Than a List of Promotions
-
3
Thinking Through Your Marketing Plan
- Market Size, Competition and Growth
- Evaluate Target Consumers and Their Needs
- Study the Buying Process and Media Used by Target Consumers
- Focus on Consumer Benefits Instead of Product Features
- How to Create a Positioning Statement
- A Marketing Plan May Be a Product Plan
-
4
Q&As About Marketing Plans
- Marketing Plans vs. Business Plans
- How Often Should You Update Your Marketing Plan?