Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.


    You will learn how to build your marketing strategy. We will show you how to create your marketing plan, how to get publicity for free and how to create your unique selling proposition.


    Includes a worksheet to evaluate potential business names and decide which one is the best for you. We will walk you through the worksheet in our videos and show you how to make the most of it.


    Use BusinessTown anywhere and on any device including desktop, smartphone and tablet. Progress at your own pace.

Become your own marketer.

Learn what you need to know about marketing. This course will show you exactly how to create your marketing plan, how to avoid the most common marketing pitfalls, and how to create your Unique Selling Proposition. We will also give you plenty of low-cost marketing ideas you can try for your business and will show you how to write a press release. The course includes templates and samples to help you build your own marketing strategy. Presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Become your own marketer.

Bob Adams books and courses have been featured in:gos

Course curriculum

  • 1
    The Critical Marketing Secret You Should Never Forget
    • The Essential Secret to Achieving Marketing Success
  • 2
    How to Create Your Marketing Plan
    • How to Create a One Page Marketing Plan
    • SAMPLE: One Page Marketing Plan for Nashua Community Ski Slope
    • TEMPLATE: One Page Marketing Plan
  • 3
    The Best Guerilla Marketing Strategies
    • 50 Guerrilla Marketing Tactics that Work
    • WORKSHEET: Guerrilla Marketing Tactics
  • 4
    How to Get Free Publicity For Your Business
    • How to Get Media Coverage without Paying a Penny
    • SAMPLE: Press Release - Bob's Mobile Barbershop
    • TEMPLATE: Write a Press Release
  • 5
    Understanding and Creating a Unique Selling Proposition
    • How to Create Your "Unique Selling Proposition"
    • WORKSHEET: Create Your Own Powerful Unique Selling Proposition
  • 6
    Case Study
    • CASE STUDY: Marketing Bob's Rent-A-Bike

Find success with BusinessTown.

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Find success with BusinessTown.

What entrepreneurs are saying about BusinessTown.

“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

Bill Bennett, Business OwnerBill Bennett, Business Owner

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

Dan Sterling, Founder of Water HeroDan Sterling, Founder of Water Hero

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

Phyllis Marks, Starting an Online BusinessPhyllis Marks, Starting an Online Business

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

Steve Cox, Experienced BusinesspersonSteve Cox, Experienced Businessperson

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”

Matt Marshall, Founder MGM CapitalMatt Marshall, Founder MGM Capital


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