Course curriculum

  • 1
    Your Strategy and Your Competition
    • 3 Strategies to Differentiate Your Brand
    • 5 Forces that Drive Your Market Competition
  • 2
    How to Study Your Competition
    • Breaking Down Your Competition: A Case Study
  • 3
    How to Find Competitive Intelligence
    • How To Find Information about Your Competition
    • Study Competitor’s Public Filings
    • Innovative Ways to Learn About Your Competition
    • Use a Personal Touch to Learn About Your Competition
    • How to Stay Within Ethical Boundaries
  • 4
    About Michael Sandman
    • About Michael Sandman