Watch course preview presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.


    You will learn the 7-step process to finding a great name that will pull in customers and boost your business.


    Includes a worksheet to evaluate potential business names and decide which one is the best for you.


    Use BusinessTown anywhere and on any device including desktop, smartphone and tablet. Progress at your own pace.

Find your perfect business name.

A weak name may cause customers to avoid you. But a great name will lure customers in and serve as a built-in advertisement for your business for years to come. This course will show you step-by-step how to find a great name for your business, including plenty of examples. We will also clearly explain how to avoid any trademark issues with your name. Presented by Bob Adams, Harvard MBA and multimillionaire serial entrepreneur.
Find your perfect business name.

Course curriculum

  • 1
    Introduction to Naming Your Business
    • Introducing the 7-Step Approach to Naming Your Business
    • Rule Out These 4 Types of Names Immediately
  • 2
    How to Find a Perfect Name for Your Business
    • Build a Long List of Relevant Words
    • Combine Words Together and Add New Words
    • Use These Criteria to Knock Out Words and Narrow Your List
    • Score and Evaluate the Potential Names
    • Test the Finalist Candidates
    • WORKSHEET: Use this Worksheet to Evaluate Potential Names for Your Business
  • 3
    Trademark Law and Business Names
    • Understand and Perform Trademark Diligence

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Find success with BusinessTown.

What entrepreneurs are saying about BusinessTown.

“You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!”

Bill Bennett, Business OwnerBill Bennett, Business Owner

“I have found great value in the BusinessTown courses. The program is very comprehensive, covering everything... It's like having a team of experienced advisors available 24/7.”

Dan Sterling, Founder of Water HeroDan Sterling, Founder of Water Hero

“Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your courses which so far have been incredibly helpful. ”

Phyllis Marks, Starting an Online BusinessPhyllis Marks, Starting an Online Business

“I have searched for over a month to identify a viable and comprehensive "go to" guide on how best to launch a small business. These course offerings from Bob Adams met more than what I was looking for. ”

Steve Cox, Experienced BusinesspersonSteve Cox, Experienced Businessperson

“Bob has been a close friend and trusted adviser for years... guiding me through the challenges we all face as entrepreneurs. Hands down, Bob is one of the most talented and successful entrepreneurs I know. ”

Matt Marshall, Founder MGM CapitalMatt Marshall, Founder MGM Capital

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